Selling Vs Advising

In today’s challenging economic climate, businesses and individuals are seeking smarter ways to save money and manage their financial security. When it comes to insurance, the choice between simply selling a product and offering specialised business insurance advice can make all the difference. Whether you’re exploring business insurance policies or considering specialist insurance solutions, it’s crucial to understand how the right guidance ensures that you’re adequately covered without compromising on your needs.

When money is tight, often we look at where we can cut back and reduce expenses, but at what cost?

The insurance industry is saturated and there is a sales person at every corner wanting to sell you a cheaper deal.

There is a clear and definitive difference between selling and advising, and below are the key definitions to keep in mind so that you can decipher whether you are dealing with a sales person or an advisor.

Sales Person:

A sales person’s objective is to sell you a product or service. There is no regard as to whether that product is suitable to your specific requirements or not. There is no needs analysis done, and products are not compared comprehensively. The negotiations will generally be around price, and not on the most suitable cover.

Advisor:

An advisor asks questions, more importantly the right questions to understand your needs and financial situation. An analysis is done based on your specific requirements, and then comparisons on different cover options are done and discussed with you, including the most competitive premiums from the selection. An advisor is a person you can trust to put you in the best position for your specific needs.

Specialised Broker Services has been in this industry for over 35 years, and we do not sell to our clients, we advise.

We ensure that our clients are correctly adequately and correctly insured at the best possible premium, so that when the unexpected happens, you know you have the right cover in place, as well as the right broker in your corner.

We believe that ongoing communication is key to a high standard of service level delivery, and customer service experience. This is why we encourage our clients to reach out to us should you wish to discuss your policy, or if you would like to relook your options with us.